Info
YOU for Students - A Mental Health Platform
Collaborators Madelaine Aguilo, Renee Armstrong, Andrew Baker, Alex Steele Illustration Studio Muti Photography Death To Stock
“Consisting of over 2,500 proprietary, evidence-based resources comprehensive of the entire student experience, YOU for Students normalizes and personalizes well-being for each user with timely content, skill-building tools, student posts, campus-specific resources, and more. Interactive self-check assessments, goal setting, and skill-building modules offer an actionable, 360º approach to addressing strength areas and barriers to success. This further curates resources and prioritizes a growth mindset within every student.” YOU at College
Outdated product with low engagement and unmemorable brand experience
MESSY PATH
1 year, 3 internal interviews, 7 student surveys, 2 in-person student workshops pre-brand direction, 15 virtual workshops to increase stickiness and resonance
Refresh brand in close collaboration with students, faculty and staff to measurably improve adoption and experience
IMPACT
22 unique illustrations that represent well-being topics ranging across academics, mental and physical health and relationships (in partnership with Studio Muti). Refreshed brand direction consisting of rich color and texture, playful photography and typography, inspired by student spirit